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Sanjay Arora, is an alumni of IIM Bangalore. He promoted Shells Advertising Inc. in 1987; one of central India’s largest advertising agencies, which has over a dozen awards for its campaigns to its credit. Sanjay was also the Chief Editor and Publisher of a once hugely popular monthly city newsmagazine called ‘The Happening Nagpur’. A recipient of the Vocational Excellence Award of Rotary International, his keen interest in academics and over twenty years of practical experience have made him a much in demand Faculty at various management institutes with Brand Management, Advertising and Public Relations being his key subjects.